We are proud to have been included in Victionary’s latest publication Illustrative Branding Featuring our project Purèe Organics. You can purchase the book on the Victionary website, Chapters Canada, Barns&Nobles and on Amazon.
About the book:
The illustration tells stories. Going beyond a logo and meaningful palette, illustration adds layers that enrich a brand’s identity, granting it a vivid character to engage the audience and be remembered. The bespoke nature of hand-rendered designs also invites a meaningful connection through the care put into the details. When an illustrator’s work complements a brand’s philosophy and objectives the result is a powerful story told through stunning visuals.
From delightful packaging to tongue-in-cheek restaurant setting guarded by outlandish cartoons or serene nature-scapes, all contributes to the whole of the brand experience, some even lure consumers into collecting tactile applications of the brand. ILLUSTRATIVE BRANDING takes you on a beguiling journey through nearly 100 stellar projects and in-depth case studies of illustrated identities conceived for eateries, fashion labels, skin care products, enterprises, and many more.